As a tradesman it can often feel difficult to execute on marketing activities when you are always on the move and working away from an office. However, these top tips can help you to keep things simple and work around your work schedule!
How far are you travelling for jobs? If your customers are close to you, utilising traditional marketing methods such as flyers or posters in specific streets or central locations can still be effective. Try to plan this for those times of the year when you have previously had a rise in bookings, such as after school holidays.
Each time you create a piece of marketing, online or on paper, make sure you are ticking your customers’ key requirements off: trustworthy, good value, quality work. Use short quotes from previous customers to emphasis these points.
Social media is low cost, and used correctly can be a great way to show off top quality work, customer feedback and reach new customers. Having a Facebook and Twitter for the business will also raise the SEO (Search Engine Optimisation) of the business, making it easier for potential customers to find you.
Post photos of your work, demonstrate expertise in blog style posts and link up with local papers and trades publications. Most importantly get satisfied customers to review your work for everyone to see! This will be particularly helpful if using sites such as Check-a-Trade and Rated People.
When you are planning your week, put an hour aside to schedule your social media posts, these will then post throughout the week on the days and times you choose when you are miles from your computer. Sites such as Hootsuite and Tweetdeck can help with this. You could even get the kids or a family friend who likes this stuff to help!
Conveying some of your personal story can create a more personable business identity that people are more likely to buy from, think about brands such as Ben & Jerry’s – the human touch can influence buying decisions.