Driven by Digital: Meet the Reserve Soldier Who’s Fierce About Quality Online - X-Forces Enterprise
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Driven by Digital: Meet the Reserve Soldier Who’s Fierce About Quality Online


Adam Duffield, from Doncaster, has been an Army Reservist in the Royal Corps of Signals since 2019, alongside his day job in IT. He was employed as a programmer for seven years and worked on a wide range of complex web design and development projects that honed his specialist skillset but, in 2021, Adam decided that it was time to take control of his career. He set about building his own digital agency that would combine the latest technology with his passion for high standards. 

I created CyberJag to help businesses to become cutting edge by helping them to save time and money with the latest technologies. I chose the strapline Fierce about Quality to illustrate our commitment to excellence; we build to last. 


Adam’s experience in DevOps (software development and IT operations) and Cloud Engineering for a range of organisations, from start-ups to large corporates, is valued by customers that wish to work directly with the expert. CyberJag offers a strong network of service professionals including Developers, Designers, Content Writers, Consultants and SEO Specialists. 

“I’m a tech nerd through and through! By working with me, you cut the overpromised hard sale and get talking straight to the specialist who knows how to deliver the project.” 

Confident in service delivery and customer acquisition, Adam felt ready to step out on his own but recognised that he would need some support to transition from self-named nerd to business owner. 



“Being a programmer at heart, I had to step out of my coding comfort zone and focus on my design, marketing, accounting, sales and business skills. I sought to absorb as much information as I could to ensure I had every aspect covered. I’ve applied a bit of programming expertise into each and every step, catering each area of the business to work for me and not against me.” 

Adam had been aware of X-Forces Enterprise (XFE) in the Army community and knew they offered training to serving personnel and veterans. He enrolled on one of the Masterclass series events ‘Fine Tuning Your Business Pitch’ and found it so useful that he attended two subsequent Masterclass events, ‘Financing Your Business’ and ‘Selling with Confidence’. 

“My biggest challenge has been defining my audience and ensuring my branding and message consistency matches that. It feels like it’s been constantly changing and evolving over time.

“I found XFE’s masterclasses and networking to be most helpful, just when I needed help. I’ve really enjoyed surrounding myself with similar mindsets and similar businesses all seeking to grow and learn from one another, and I’ve made some exciting business relationships as a result.” 

 An active member of the XFE Knowledge Hub, an online community supported by Royal British Legion, and a regular at Military in Business™ Networking events, Adam is now providing services to a variety of veteran-led businesses and organisations. A member of the Chartered Institute for I.T, Adam worked with XFE to deliver a web-focused Masterclass in August 2022 titled ‘Understanding your Website’, tailored for small business owners with guidance to get the most out of your website at the early stages and avoid common pitfalls.  

“I am passionate about all things cyber and wish to help the military community to improve their digital presence, as well as offer the learnings I’ve gathered on this enterprise journey. My advice to others would be to work hard, take ownership over every aspect and choose your connections wisely. It is a great feeling to have the freedom to tackle the projects I wish and uphold my strong values of security, quality, efficiency at the forefront.” 

Cyberjag offers website design, digital consultancy and web development, with a generous 15% discount for veterans, reservists and military organisations. 

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For more information about Adam’s business, visit: 




If you’re considering self-employment like Adam, find out how X-Forces Enterprise can support you:

X-Forces Enterprise (XFE)
Is an award-winning Community Interest Company that nurtures entrepreneurial ambition in the UK military community and are the official delivery partner to the governments Start Up loans scheme and the Careers Transition Partnership (MOD). XFE have supported over 1,300 entrepreneurs to start their own businesses and has helped thousands more through training, events and mentoring provisions.


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