Business-planning resources | X-Forces

Start up
resources
X-Forces Enterprise

Free guides to help your start up

Essential Guide to Starting a Business

  • Conducting market research on customers and competitors
  • Choosing a company structure
  • Figuring out your insurance and tax requirements
  • Developing your business strategy and sales forecast
  • Writing your business plan

Social Media Toolkit

  • Choosing the right social media platforms for your business
  • Creating a social media strategy
  • Techniques you can use to save time and money
  • Using social media advertising to build your business
  • How to monitor competitors on social media

Marketing Toolkit

  • How to research your target market and test your business idea
  • Creating a marketing plan and setting goals effectively
  • Building a business website and attracting online customers
  • Low-cost options for on and offline advertising, affiliate marketing and PR
  • Free and cheap ways to market your business on a shoestring budget

SEO Toolkit

  • Discovering keywords and how to use them
  • Content creation and how it can boost your website
  • How to structure your site with search engines in mind
  • Backlinks and how to get them
  • Registering with Google

PR Toolkit

  • Crafting effective press releases
  • Working with journalists
  • Engaging customers with social media
  • Maximising your website

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