resources
Free guides to help your start up
Essential Guide to Starting a Business
- Conducting market research on customers and competitors
- Choosing a company structure
- Figuring out your insurance and tax requirements
- Developing your business strategy and sales forecast
- Writing your business plan
Social Media Toolkit
- Choosing the right social media platforms for your business
- Creating a social media strategy
- Techniques you can use to save time and money
- Using social media advertising to build your business
- How to monitor competitors on social media
Marketing Toolkit
- How to research your target market and test your business idea
- Creating a marketing plan and setting goals effectively
- Building a business website and attracting online customers
- Low-cost options for on and offline advertising, affiliate marketing and PR
- Free and cheap ways to market your business on a shoestring budget
SEO Toolkit
- Discovering keywords and how to use them
- Content creation and how it can boost your website
- How to structure your site with search engines in mind
- Backlinks and how to get them
- Registering with Google
PR Toolkit
- Crafting effective press releases
- Working with journalists
- Engaging customers with social media
- Maximising your website
