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Posting once on social media every day will get you some engagement, shares, and traffic. But wouldn’t scheduling two social media messages a day get you even bigger results? What about three? And if you shared more messages every day to every social network, wouldn’t that get you even more results?
As it turns out, several studies have sought to answer that exact question, all with varying data. So, co-schedule decided to compile the best of the best for you so you no longer have to think about how often to post on social media while still getting all of the benefits of increased awareness, engagement, shares, and traffic.
There’s a lot of advice out there. So we’ve shared the best data-driven information we could find to answer the question of how often to post on social media:
- The social rules of Pinterest from Ahalogy
- Research and tips compiled by Buffer
- How often to post on social media by Constant Contact
- Research and experience of optimum level of posting on social media from Dow Social
- Industry benchmarks from HubSpot
- The posting plan from Localvox
- Expert Pinterest tips and data from Michelle MacPhearson
- Suggested minimum and maxium number of times to post on social media per week from Nulou
- Compiled research from Quick Sprout
- Researched posting frequencies from Mari Smith
- Insights from Neil Patel from Forbes
- General findings from Social Media Week
- Jay Baer’s thoughts and insights from Convince And Convert
- Collected research from Adobe
Obviously, the above contains a great deal information and opinion, some of it conflicting. The trick is to discover what works best for your business - you know your product, your customers, and your market.
There's nothing stopping you from simply picking and choosing from the above research and through a little trial and error, finding out what works for you. Remember: what it comes to social media, one size does not fit all.
You can access the full version of the above, as well as a whole host of other expert advice articles, on the X-Forces Enterprise Knowledge Exchange Hub.
Join the Hub, free of charge, today
Posting once on social media every day will get you some engagement, shares, and traffic. But wouldn’t scheduling two social media messages a day get you even bigger results? What about three? And if you shared more messages every day to every social network, wouldn’t that get you even more results?
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