Garden maintenance businesses are one of the most popular seasonal service-based start-ups. Whether it’s mowing lawns and trimming hedges or garden landscaping and designing, setting up now gives you plenty of time to get ready for a summer launch.
If you’re considering setting up a garden maintenance business, here is some advice from our Business Adviser Alex:
‘Although you may think such a practical business doesn’t need a business plan, doing one will allow you to operate a more structured and efficient business. You are most likely to be running this business locally so:
Firstly, research your competitors. Who are they, what services do they offer, how much do they charge and how do they advertise etc? Armed with this information you’ll have a better idea of how to position yourself in the market. By understanding what is and isn’t out there, you’ll be able to carve out your own niche.
Secondly, how you will advertise? A combination of local and online advertising could work a treat. Leaflet drops and posters can be a cheap and effective way of advertising in the local area. Social media and sites like Gumtree and Check-a-Trade etc. can be great for widening your reach too.
Thirdly, think about what purchases are essential to get started. Research your essential tools and equipment and insurance. Try keep start-up costs as low as possible to minimise risk.
Once you have done your research you should be better equipped and we will be able to help you fill in any gaps.’
One of the biggest concerns entrepreneurs of seasonal businesses often have is how to mitigate any seasonality. #XFsuccess entrepreneur Steve Cook shares his story of how he used the vans he purchased with his start-up loan to run multiple different businesses simultaneously to ensure he had a business which was profitable all year round. Although Steve mainly carried out guttering work in summer, he used his vans for couriering in the winter which allowed him to make the most of his vehicles. This can be a great solution for garden maintenance businesses too.
X-Forces, get my startup set for summer!
If you wish to startup a business, or have been trading under 24 months then get in touch and see how XFE can help you secure low-interest government-backed start-up funding . You will also have access to workshops and networking to help you brush up on the essentials of running a business. We also offer 12-months ongoing mentoring to ensure you have all the support you need to make your start-up a success. Our programmes are fully funded by our partners so we don’t charge you for our support.
To get your start-up set for summer, contact us and one of our team will call you back.