Business Growth: Time to Reflect, Redefine, Renew & Reenergise
August 25, 2022
Networking: It’s not what you know…
September 1, 2022
Todays top tips are 10 ways that you can use Facebook Live as a way to promote your business!
Facebook Live is nothing new as a promotional tool but are you using it effectively to get your message out? There are many business owners who do not recognise the potential of Facebook Live or do not know how to utilise it to increase their brand awareness and drive sales.
Firstly, why use Facebook Live?
It’s great for building trust - When you create a Facebook Live event your audience can see who you are. People want to see who you are and know what you stand for. This is essential for building trust. When you achieve this with your audience they will be a lot more likely to make a purchase.
It’s great for engaging with your audience - Not only does Facebook have the largest amount of potential customers for you through their billions of users, they also provide you the opportunity to engage with your target audience. Facebook now prioritizes live events in their algorithm so you have a lot more chance of your event being visible in the news feeds of your audience. With your Facebook Live event you can respond to comments from your viewers as they arrive - you are saying to your audience that you are there for them right now in real-time.
Its great for driving traffic to your funnel - You can use your Facebook Live events to drive traffic to your sales funnels. If you don’t have a sales funnel then you need to set this up prior to your live event. A sales funnel starts with lead generation.
It's great for building your email list - While we encourage you to try and obtain sales for your product or service during your Facebook Live event, not everyone is going to be ready to make a purchase at that time. So, you need to ensure that you get as many people to join your email list as you can during and after your event.
So now we have the ‘why’, let’s look at tactics!
1. Host a ‘How To’ Live Event
‘How to’ events are a great way to engage with your audience as people will always be interested in learning new things about subjects that are important to them.
2. Launch a New Product or Service
A Facebook Live event is a great way to tell your audience about a new product or service and it is much more impactful than an ordinary post with product image.
3. Special Offers
Live events provide you with the opportunity to spend time persuading your audience as to why they need to take advantage of a special offer – you can also answer questions in real time.
4. Limited Discounts
Creating a discount code which is exclusive to your live audience is a great way to attract people to your live event.
5. Giveaways
A lot of businesses use Facebook Live events to host giveaways. If you are going to do this then you need to ensure that what you are going to give away has value for your audience.
6. Contest
In order for a contest to work the winners need to receive something that is valuable. Perhaps you could give away one of your products for free or provide access to a service you provide for a period of time (a few months or even a year)?
7. Ask Me Anything
Holding an ’ask me anything’ Facebook Live event is a really effective way to promote your business – although best for businesses with a strong existing following.
8. Behind the Scenes
This can include a tour of your business premises and interviews with staff members that work for you.
9. Ask an Expert
Most industries have experts in them that already have a large following on social media or a large list of email subscribers. Identify who these people are and approach them for an interview using Facebook Live.
10. Showcase your Customer Services
There are a few ways that you can approach this. What you want to demonstrate here is that you and the other members of your business are committed to providing the highest levels of customer service. This will really resonate with your audience and they are more likely to become customers after a successful customer service live event.
Use Facebook Live to grow your sales funnel, build trust with your audience, share knowledge and grow your business – Let’s get Live!
Register here for our Knowledge Exchange Hub
Facebook Live is nothing new as a promotional tool but are you using it effectively to get your message out? There are many business owners who do not recognise the potential of Facebook Live or do not know how to utilise it to increase their brand awareness and drive sales.
