A crisis could be anything that threatens a company’s success, from a natural disaster to an employee breaking the law. Business crises could affect a company’s finances, reputation, operations, or staff. The crisis management definition is preparing, managing, and recovering from any unexpected events that could harm a business. Crisis management and business continuity plans are very similar and the phrases are often used interchangeably.
In most cases, a business continuity plan focuses on making sure a business can continue basic operations when a crisis happens.
A business crisis can come in many forms, having a negative impact on different parts of your business.
Here’s an overview of some of the most common:
Events like the Covid-19 pandemic have shown how unpredictable the world can be and how businesses can be severely affected. Meanwhile, a business could suffer from internal, financial, or local market issues at any time.
That’s why it’s important to have a crisis management strategy in place. Being prepared for a crisis, rather than reacting to one after it’s happened, can help businesses to recover quicker. Below is an overview of how you can plan for and manage a business crisis effectively.
There are various stages of a business crisis. Understanding what you need to do in each stage can help you to create your crisis management framework.
Here are the five main stages:
When you create a crisis management plan, you’ll need to answer these key questions:
These decisions and processes will need to be documented so they can be actioned quickly if your business experiences a crisis. You’ll also need to consider whether the staff responsible for managing a crisis will need extra training.
Once you have a crisis management plan in place, remember to review and update it regularly so you can take new threats into account.
If your business is facing a reputational issue, crisis management public relations can help you to take control of the situation, maintain trust, and communicate with your customers. Preparing company communications in advance of a crisis can help you to respond quickly when something bad happens.
Here’s how you should approach crisis management communications:
One of the main aspects of crisis PR planning is creating written statement frameworks that can be updated and reviewed quickly, before being distributed. You can also use social media to share updates, while also monitoring channels for posts about your company that you may need to respond to.
Make sure that your crisis communications are genuine, take responsibility, and offer clear solutions to problems. If you work with an outsourced PR agency, they’ll be able to offer you advice on crisis PR. If you manage PR in-house, it’s worth creating a crisis communication management plan so you’re ready to act quickly.
Once you’ve assessed the risk and potential impact of the crisis, you can refer to your crisis management plan. Your team will then need to take their assigned actions, with the aim of getting the crisis under control. Strong leadership and communicating with staff will be key. Updating customers and external customers is also important, so this is when you can put your crisis communication plan into action.
For larger companies and significant crises, it’s not unusual to assemble a crisis management team. This will work best with a mix of skills from across the business, including finance, communications, and legal. Once the crisis is under control, you can update your crisis management plan to help reduce the impact of future incidents.
If you think your staff need training, there are crisis management courses and qualifications available, such as:
You can access the full version of the above, as well as a whole host of other expert advice articles, on the X-Forces Enterprise Knowledge Exchange Hub.
The crisis management definition is preparing, managing, and recovering from any unexpected events that could harm a business. Crisis management and business continuity plans are very similar and the phrases are often used interchangeably.